TFT LCD Shipments for Automotive Monitors to Increase 30 Percent in 2014, NPD DisplaySearch Reports

Date: 2015-02-23

Japan Display takes lead in market share, followed by Sharp and AUO

SANTA CLARA, CALIF., September 30, 2014—According to the NPD DisplaySearchQuarterly Small/Medium Shipment and Forecast Report, global shipments of TFT LCD panels for automotive monitors, both in-line and aftermarket, are forecast to increase by 30 percent year-over-year, reaching 85 million units in 2014. Demand for automotive TFT LCD monitors is growing rapidly, as automakers add multiple monitors to the driver’s console. This trend is now expected to drive automotive TFT LCD monitor shipments to exceed 100 million in 2016, rather than in 2017, as previously forecast.

“Automotive monitors are increasingly becoming standard equipment in a wide variety of vehicles,”said Hiroshi Hayase, vice president of small/medium displays for NPD DisplaySearch.“With more consumers focused on saving energy and driving safely, automotive TFT LCD monitors will continue to enjoy steady growth.”

Japan Display is expected to lead the market this year, with 20 percent share, followed by Sharp at 17 percent, and AUO at 14 percent. The 2013 automotive display market leader, Innolux, has decreased low-priced display shipments to the Chinese market in 2014 to improve profitability. The company is instead focusing on the high-end automotive monitor market in Europe and the United States to enhance profitability.

Figure: Automotive Monitor TFT LCD Shipment Share in 2014


Source: NPD DisplaySearch Quarterly Small/Medium Shipment and Forecast Report

The Quarterly Small/Medium Shipment and Forecast Report from NPD DisplaySearch covers the entire range of small/medium (9-inch or smaller) displays shipped worldwide and regionally. It analyzes historical shipments and forecast projections to support procurement and product plans. For more information about the report, please contact Charles Camaroto at 888-436-7673 or 516-625-2452, e-mail or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch

NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at Read our blog at and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Practice areas include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit and Follow us on Twitter at @npdtech and@npdgroup.